Korean Drama fans are buzzing after the unexpected release of an llum advertisement featuring rising heartthrob Byun Woo Suk and talented actress Chae Soo Bin. The commercial, which dropped without much prior promo, has quickly gone viral— not just its visual, but also for its…. questionable storyline.
"Is This a Drama or an Ad?" Fans React
Soon after the ad was released, fans flooded social media with confused yet amused reactions. The top comment?!
“What is this?! Is this a teaser for a new K-drama? or an ad for vitamins?”
With sweeping cinematography, emotionally intense acting, and cryptic dialogue, the ad feels more like a mini K-drama than a product promotion. But once the llum bottle shows up at the end, viewers were left scratching their heads–and laughing.
Who Are Byun Woo Suk and Chae Soo Bin?
Byun Woo Suk has skyrocketed to fame recently, stealing hearts in the hit series Lovely Runner.
Chae Soo Bin is a fan-favorite known for her down-to-earth charm and versatility, see in dramas like I’m Not a Robot and A Piece of Your Mind.
What is llum, Anyway?
llum is a premium brand of nutrition supplements particularly known for its a baby formula and health focused products. Its seems like the brand is aiming for a cinematic twist to catch the attention of K-drama lovers and it’s working.
Even those who have no interest in supplements are now talking about llum thanks to this unconventional ad.
Why This Ad is Actually Brillant Marketing
While many viewers were initially confused, marketing experts are calling the campaign a win.
Here’s why:
Viral Potential: Confusion breeds curiosity and shares.
Star Power: Casting two beloved actors ensures built in fan engagement.
Storytelling: In a world of forgettable ads, this one feels like content worth watching
Source:(A)
